steve jobs gave a mandate to his team.

no buttons on phone.

result?

iphone.

spaceX used scarcity to reimagine how rockets were built, questioned every industry standard

result?

reusable rockets at 1/10th the cost

japanese bonsai masters don’t see small pots as restrictions.

limited nutrients force the tree to express its true form.

bootstrapped startups tend to be far more successful.

abundance makes us lazy, we miss solutions in plain sight.

constraints force innovation.

limited resources distill creativity to its functional essence.

experience this:

capsule wardrobes, 30 pieces for 3 months

travel on 50% of your budget

stand-up meetings at work

just one laptop for everything

buy something new —something old must be given away

no more than 5 tasks on a given day

20 minute workouts

and so on..

fin.